A Facebook Pixel is simply a little piece of code that you place on your website which helps you track your conversions from Facebook ads. 

 

It’s an excellent way to optimize your Facebook ads that you create so that it effectively reaches more of an audience of people who are exactly like the visitors that you’ve already had and those who had shown an interest.

 

Why waste the money you spend on your Facebook ads on an audience of people who doesn’t share any interests in your business when you can just reach a more lookalike audience of people who share similar likes, interests, and demographics like the ones that have already visited and interacted with your website?

 

install facebook pixel

 

 

Now the Facebook Pixel is something that should not be underestimated because it can much more than just tracking visitors to your website. You can track your leads, you can track who have purchased your products or has completed a registration, you can see who added a product into their basket or their wishlist or if they added their payment info and even if they initiated checkout.

 

It’s a very important tool for any Facebook Ad campaign. So much so, a Facebook ad campaign without a Facebook Pixel is like trying to find a needle in a haystack. It’s harder to effectively find your desired audience, but with the Pixel it just makes it a whole lot easier and effective.

 

This how-to-guide contains how to install Facebook Pixel (and using it in 2018) in simple step-by-step instructions. No technical experience required. 🙂

 

 

 

 

How to Install Facebook Pixel (and Use it) : 10 Steps

 

Step 1:  Jump into your Facebook account and then visit your Ads Manager. (I’ve added a direct link here to your Ad Manager page)

 

install facebook pixel
This is what you’ll see.

 

 

Note

Make sure to tap on Close to close the sidebar on your left or else you can’t move on to the next step.

 

 

 

Step 2:  Next, click on your Ads Manager menu which is at your top left hand corner right next to the Facebook logo. This will bring up your menu, from there under Measure & Report, tap on Pixels.

 

install facebook pixel

 

 

 

 

Step 3:  Got it? Great! Now tap on Create a Pixel.

 

install facebook pixel

 

 

 

Step 4:  You will be shown a popup. Just enter the name that you want for your Pixel. This can be your business name, a product, or your name and then tap on Create.

 

install facebook pixel

 

 

 

 

Step 5:  Now that you’ve created your Pixel, it’s time to install it. So you have three options but the easiest way is to manually install the code yourself. So tap on Manually Install the Code Yourself. Don’t worry! It’s pretty simple and you don’t need any technical experience for this. 🙂 

 

install facebook pixel

 

 

 

 

Step 6:  You’re doing amazing! Now it’s just three little simple steps from here. Jump into your website on WordPress and then install a plugin called Header, Footer and Post Injections (I have added the link here for you). 

 

install facebook pixel

 

 

 

 

Step 7:  Once you’re installed the plugin, in your WordPress sidebar, head into your Settings and select Header and Footer.

 

install facebook pixel

 

 

 

 

Step 8:  Now under your Head and Footer tab, do you see <HEAD> PAGE SECTION INJECTION? Sweet. All you have to do is just copy and paste the code (the code is under the second step back on your Facebook) under ON EVERY PAGE and then scroll down the page and hit Save.

 

install facebook pixel

 

 

install facebook pixel

 

 

 

 

Step 9:  Finally, jump into the third step (back in Facebook) and all you have to do is just add your website’s URL and then tap on Send Test Traffic which makes sure if the code that you’ve added works. Once it’s done just tap on Continue.

 

install facebook pixel

 

 

 

Note

If you get No Activity then:

  Make sure that your URL is for example: www.homeofmedici.com and not as https://homeofmedici.com.

  If that too doesn’t work and if it has been more than 20 minutes passed then you can jump back into your plugin where you entered the code and try deleting the code you posted under the header ON EVERY PAGE and instead copy and paste the code under the header ONLY ON THE HOME PAGE and hit Save. Now try it again and it should work.

 

 

 

 

Step 10:  You’ve installed your Facebook Pixel! Now you will be brought to a new page where you can add your events (things that you want your Pixel to track). But you don’t have to do it here (I’ll show you much easier way), so just tap Done below. 

 

install facebook pixel

 

 

 

That’s it! 

 

 

 

Using your new Facebook Pixel.

To use your Facebook Pixel, just head back into your Ads Manager menu (again, it’s the one in your top right hand corner) and then tap on Custom conversions.

 

install facebook pixel

 

 

Now let’s add your first custom conversion (which is basically what you want your Pixel to do like, for example, if you want it to track visits to your site, leads generated, products purchased etc.). So tap on Create Custom Conversion.

 

install facebook pixel

 

 

 

Next, just add the Name for your conversion, choose a Category (like View Content, Lead, Purchase etc.) and then hit Create once you’re done. 🙂

 

install facebook pixel

 

 

 

There you go! Now the next time you create an ad just enable your Facebook Pixel that you have created (there’ll be an option then) with its custom conversion that you designed. 

 

 

Illustration by Giovanna Giuliano

 

 

Share this guide with anyone who’s planning to install a Facebook Pixel for their business because a little help goes a long way. 🙂